What inspired us?
We drew our colour inspiration from the 'feeling of Summer. The Australian Summer is full of hues of the outdoors – blues and greens, cool concrete, juxtaposed with sunset skies and the playfulness of yellow and aqua – with life around the pool.
We focus on the use of the product instead of a name that may not reflect the product's design. In addition, we want our users to recognise what the product is for quickly.
Bold use of colour will jump out of the sea of white packaging
Recognisable and iconic visual aesthetic
Modern, pared-back look to help customers and staff get the most out of their packaging